Bob Mackin
The B.C. NDP government is spending $1.7 million to promote Premier David Eby’s crusade against Trump tariffs.
A new ad campaign, under the NDP’s StrongerBC slogan, launched April 7 and is scheduled to run through May 9. Agencies Trapeze Communications of Victoria and Captus Advertising of Vancouver were chosen to develop the creative. iProspect Canada is the media buying company for the TV, print and digital campaign.
“We will never stop standing up for the people of B.C.,” read the StrongerBC website. “Together, we can build a stronger, more secure future that is less reliant on the United States.”
(StrongerBC/BC Gov)
On April 10, Eby directed ministries, health authorities and Crown corporations to review and, if possible, cancel contracts with U.S. companies. Eby did not issue a similar directive about goods and services from China.
“The public information campaign aims to connect people to supports and services that address the issues that matter to them – like health care, housing affordability and cost of living help,” read the statement from the Ministry of Finance, which oversees the Government Communications and Public Engagement (GCPE) department.
The NDP government’s March 4 budget estimated a record $10.9 billion deficit in 2025-2026. That was before the March 31 end of the carbon tax on consumer fuel and heating bills. Neither Eby nor Finance Minister Brenda Bailey have explained how they will make up the lost $1.8 billion revenue.
The NDP budget also earmarked $32.45 million to GCPE for the new fiscal year.
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